You’ve gotta love an item you’ve had in your wardrobe for almost a decade (wow- do I sound that old?) and one of the oldest pieces in my closet is a simple navy blue t-shirt that I bought in Gothenburg, Sweden when I was sixteen. At 23 that garment still serves me well due to it’s timeless, minimalistic, cut and high quality fabric.
No one knows minimalism quite like the Swedes and their clean cut, strong lined neutral coloured fashion are items that you can invest in today and be sure you’re still rocking tomorrow!
But what makes Swedish minimalism a trend that seems to stand the test of time?
Well, that’s start with a definition. The boffins at swedenabroad.com say that:
is more’ accurately describes much of Swedish fashion. There’s a fondness for
discreet colours and a pared-down, refined appearance. As with so many aspects
of life, Swedes tend to take a practical approach to what they wear, but this
doesn’t mean there is any lack of creativity.’
The simple discreetness of Swedish fashion is exactly what makes it complex (check out that for an oxymoron!) The lack of fuss and over-design means that garments allow the eye to be drawn to complex lines, shapes and folds. It’s all about the texture of the garment! Guess that’s why this look is guaranteed to make you look expensive…
Get The Minimalist Look
Minimalism is your one-stop shop for looking effortlessly chic: think off-duty model. And best of all: you need a minimal wardrobe to do this! Less is always more with this one ladies…
Some amazing minimalist labels include Helmut Lang, Cheap Monday, Acne and Mango. Or basically, trust anything Swedish!
The hit list:
- White shirts or shirt dresses.
- Trench coats.
- Earthy or neutral colours.
- Soft tailoring.
- Garments in plain fabrics.
Give it a miss:
- Bright colours.
- Eccentric patterns.
- Clashing fabrics.